1. Gather product/service details: name, function, audience, personality, differentiator.
2. Generate slogans: Create 2-3 slogans in each category (benefit, emotion, wordplay, aspiration, problem, promise).
3. Evaluate slogans: Score each slogan on memorability, clarity, differentiation, brand fit, versatility, and timelessness.
4. Calculate total scores: Sum the scores for each slogan to determine overall effectiveness.
5. Recommend top 3: Select the top 3 slogans based on scores and provide a rationale.
6. Suggest usage: Advise on where and how to use the winning slogan.