1. Run Lighthouse and PageSpeed Insights to establish a baseline.
2. Crawl the website to verify indexability and identify duplicate content.
3. Fix critical blockers like `noindex` tags and `robots.txt` issues.
4. Optimize on-page elements: titles, meta descriptions, headings, and image alt text.
5. Implement structured data using JSON-LD and validate.
6. Re-run Lighthouse/PageSpeed and check Search Console coverage.