1. Gather product context (marketing materials, competitor intel).
2. Identify target customer segment through questioning.
3. Uncover underserved needs via Jobs-to-be-Done lens.
4. Define product category and benefits.
5. Establish competitive differentiation.
6. Generate a complete positioning statement.
7. Stress-test the positioning statement with target customers and stakeholders.
8. Refine positioning based on feedback.