1. Gather business and user context (stakeholder requests, user research).
2. Define the business problem: What changed in the world?
3. Define measurable business outcomes: How will you know you've succeeded?
4. Identify target users: Who are you focusing on?
5. Define user outcomes and benefits: Why would users want this?
6. Brainstorm potential solutions: What features might solve the problem?
7. Formulate testable hypotheses: If/Then statements connecting outcomes, users, and solutions.
8. Identify the most important thing to learn first and design a small experiment.
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