1. Gather feature details, target segment, and business context (MRR/ARR, ARPU, churn, margin).
2. Identify the revenue connection (direct, retention, conversion, expansion, or none).
3. Assess the cost structure (development, COGS, OpEx).
4. Evaluate constraints and timing considerations.
5. Calculate ROI based on revenue impact and cost.
6. Assess strategic value (competitive, platform, compliance).
7. Deliver build/don't build recommendation with supporting rationale.