1. Gather context about the customer, product, and available research.
2. Identify the actor (persona) for the journey map.
3. Define the scenario and goal the actor is trying to accomplish.
4. Break the journey into high-level phases.
5. Map the actions, thoughts, and emotions for each phase.
6. Identify pain points and opportunities for improvement.
7. Prioritize opportunities based on impact.
8. Document the customer journey map and next steps.