Gather app details: new app or update, launch date, budget, audience, target countries.
Define a launch timeline: 8 weeks, 4 weeks, 1 week before, launch day, week 1, month 1.
Create a pre-launch ASO foundation: keyword research, metadata optimization, competitor analysis, screenshots, video, description, icon.
Plan pre-launch activities: pre-order page, press kit, beta testing, content creation.
Execute launch day activities: release app, send press emails, post on social media, monitor app store.
Post-launch activities: respond to reviews, monitor keyword rankings, adjust paid ads, analyze metrics.
Create a launch plan document with timeline, task list, channel strategy, budget allocation, and success metrics.
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