Gather channel details, customer acquisition data, and business context.
Calculate CAC, LTV:CAC ratio, and payback period for the channel.
Assess customer quality based on churn rate, NRR, and ICP fit.
Evaluate channel scalability using the Magic Number, addressable volume, and CAC trend.
Synthesize the data to determine if the channel has strong, marginal, or poor performance.
Recommend to scale aggressively, test & optimize, or kill the channel based on the evaluation.
Provide specific actions to take based on the recommendation.
SynapticSkills